We recently designed a sleeve for our product the Text Message Personalised Keepsake. The reasons for this were twofold:
- We wanted the recipient to know what it was that they were receiving, in terms of a product name, what it is made from, and who made it. (That’s us!)
- We felt that the personal message engraved onto the keepsake should be hidden at first glance, allowing the anticipation to build… and then on unwrapping… message revealed! ...
Last week we had a “team design meeting”.
Translation: The two of us chatting in the lounge room with coffee, cake and Double J radio :)
Anyway, during this session, we discovered the effectiveness of sketching ideas directly onto the material from which the item will ultimately be created. The drawings we realised could then be done to scale and give a more immediate visualisation of the overall product concept.
Appreciation of the timber grain pattern and warm colours of the material provides us with a more realistic glimpse of the...